01 // Amalfi Bel Air

Luxury lookbook + branding development

Coffee table lookbook for a one-of-a-kind, luxury real estate project in Bel Air, California.

 
 
 
  • Art Direction

  • Brand Strategy

  • Luxury Real Estate

  • Lookbook Design

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From the custom stonework throughout the house, to the veranda perfectly positioned to watch the sunset over the ocean — Amalfi Bel Air is true California luxury.


 
 

Renowned veteran developer Chuck Taylor drew inspiration from Italy’s most revered coast to fashion a 21st century vision for contemporary indoor /outdoor living. To honor this vision, we developed a custom lookbook that would drive potential clients to showcase this marketing piece in their homes and to their friends. An organic word of mouth campaign was the most effective way at generating interest from qualified buyers for such a high price-point property.

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Every window in the home has been strategically placed to maximize the panoramas looking out over the canyon and Pacific Ocean.

 

 

“With a property as magnificent as this, we needed a custom marketing piece that could hold it’s own weight. The Draft team executed this custom property lookbook exceptionally. They created a piece that inspired our clientele to organically share with their inner circles.”

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