01 // Amalfi Bel Air
Luxury lookbook + branding development
Coffee table lookbook for a one-of-a-kind, luxury real estate project in Bel Air, California.
Art Direction
Brand Strategy
Luxury Real Estate
Lookbook Design
From the custom stonework throughout the house, to the veranda perfectly positioned to watch the sunset over the ocean — Amalfi Bel Air is true California luxury.
Renowned veteran developer Chuck Taylor drew inspiration from Italy’s most revered coast to fashion a 21st century vision for contemporary indoor /outdoor living. To honor this vision, we developed a custom lookbook that would drive potential clients to showcase this marketing piece in their homes and to their friends. An organic word of mouth campaign was the most effective way at generating interest from qualified buyers for such a high price-point property.