When designing, there really are no hard and fast rules, so much is situational and based around the context of your design’s purpose. That being said, there are some general guidelines to follow, and choosing the correct font pairing is more important than you think when beginning a project. Just because there is a seemingly never-ending number of great possibilities, doesn’t mean that bad ideas don’t exist.

Having a cohesive brand is only half the battle when it comes to marketing. Creating marketing materials that accurately showcase your brand and messaging are crucial to leaving a lasting impression. If done improperly, some marketing materials can even work against your business by appearing cheap or incorrectly representing your brand and logo.

Your website needs to be more than aesthetically pleasing and fast to navigate. Your domain name will serve as the foundation for your website. This will distinguish your company from other websites. At the same time, your domain will play an integral part in your website’s search engine optimization, otherwise known as SEO. A good domain will increase awareness and click through rate. Make it a priority and do your homework first. Here are some tips to get you started.

Branding is most effective when all of the pieces work together. Your brand should be built on a solid foundation and clearly communicate a message that you’re proud of.

Your brand designer should provide multiple variations for your logo in different shapes and sizes that vary in complexity, so you have options when choosing the perfect logo for your marketing materials! 

Carefully vetting a brand designer before hiring them will save you money, time, and frustration. Make sure you’re asking the right questions and diligently choosing a team that aligns with your values and goals before jumping into the investment a new brand requires. 

Make sure your designs look just as good in print as they do on screen. If you’re a Marketing or design professional, here are a few key printing terms you should know when coordinating printing.

Stock images are a great option when sourcing content. They can be used in nearly every medium – from social media graphics, website content, and more. They are often easy to find. However, beware! It’s important to do your due diligence in making sure the images are being used appropriately (check licensing) and in a way that supports your overall brand message.

Being aware of these 4 common branding mistakes will propel you ahead of everyone else.

Having a cohesive brand is only half the battle when it comes to marketing. Creating marketing materials that accurately showcase your brand and messaging are crucial to leaving a lasting impression. If done improperly, some marketing materials can even work against your business by appearing cheap or incorrectly representing your brand and logo.

Having a cohesive brand is only half the battle when it comes to marketing. Creating marketing materials that accurately showcase your brand and messaging are crucial to leaving a lasting impression. If done improperly, some marketing materials can even work against your business by appearing cheap or incorrectly representing your brand and logo.

Having a cohesive brand is only half the battle when it comes to marketing. Creating marketing materials that accurately showcase your brand and messaging are crucial to leaving a lasting impression. If done improperly, some marketing materials can even work against your business by appearing cheap or incorrectly representing your brand and logo.

Having a cohesive brand is only half the battle when it comes to marketing. Creating marketing materials that accurately showcase your brand and messaging are crucial to leaving a lasting impression. If done improperly, some marketing materials can even work against your business by appearing cheap or incorrectly representing your brand and logo.

As if marketing your business to stand out in an oversaturated market wasn’t difficult enough, let’s throw COVID-19 into the mix. Chances are you’re a Marketing Director or business owner looking to fill a new void. If in the last 6 months (or ever) you’ve thought to yourself “We need better marketing” or realize you need help growing your business, then congrats – you’re in the right place.