Managing your own social media strategy and execution can end up being ineffective and time consuming – costing you potential leads, momentum, and losing out big on conversions. The benefit of hiring an agency lies in your ability to have access to a full, specialized team of experts, often for less than the price of hiring one full time employee. Not to mention the increased revenue, customer retention, and brand recognition you will gain from hiring a team of experts.

Finding the best marketing agency can take time you likely don’t have. Even when you’re ready to commit, how can you be certain the team you found will be able to deliver on the results they promised? A top-tier design and marketing agency will be an extension of your internal team, operating with a deep understanding of your company ethos, current brand elements, and customer behaviors. They will be able to help you grow your brand presence and increase sales even in a market downturn.

Managing your own social media strategy and execution can end up being ineffective and time consuming – costing you potential leads, momentum, and losing out big on conversions. The benefit of hiring an agency lies in your ability to have access to a full, specialized team of experts, often for less than the price of hiring one full time employee. Not to mention the increased revenue, customer retention, and brand recognition you will gain from hiring a team of experts.

Finding the best marketing agency can take time you likely don’t have. Even when you’re ready to commit, how can you be certain the team you found will be able to deliver on the results they promised? A top-tier design and marketing agency will be an extension of your internal team, operating with a deep understanding of your company ethos, current brand elements, and customer behaviors. They will be able to help you grow your brand presence and increase sales even in a market downturn.

Managing your own social media strategy and execution can end up being ineffective and time consuming – costing you potential leads, momentum, and losing out big on conversions. The benefit of hiring an agency lies in your ability to have access to a full, specialized team of experts, often for less than the price of hiring one full time employee. Not to mention the increased revenue, customer retention, and brand recognition you will gain from hiring a team of experts.

We can go on and on about tips for marketing your real estate business, and how to use and elevate social media for your small business. Begin with the basics – start small and master 1-2 platforms, break your content into categories so it’s not so intimidating, and be smart about how you post your content.

Growing a Shopify store from scratch can be tough. From choosing an impactful layout strategy, to properly marketing your inventory, to effectively implementing email sales funnels and targeting customer discounts – the challenges seem never-ending. That's exactly why we at Draft Creative have decided to share our market-proven strategies and Shopify cheat sheet to give you the tools to become an e-commerce expert. 

Understanding the branding process allows for more efficiency throughout and will ensures that your expectations are met. Don’t pour money into a rebrand without fully understanding what you’ll get in return and how the process should flow. 

With recession fears looming, interest rates increasing, and consumer spending tightening – most businesses are looking to streamline and reduce operational expenses. One of the first things deemed “dispensable” are marketing budgets.

This is a failed strategy and one of the worst things a business can do in a market downcycle: slowing your momentum. The most successful companies use this time to re-strategize and build brand awareness — reinvesting into their marketing efforts — while companies that put this on the back-burner rapidly lose market share. 

So how can you reduce costs, while simultaneously increasing output and market share? Seems like an impossible question to answer – but, we have a solution.  

Are you looking for Instagram tools that can help you grow your following and boost your brand presence on social media? With over 1 billion active monthly users, Instagram is no longer a social network for scrolling through cat memes or pictures of food.

It’s a serious social network that influencers and businesses are using to drive significant revenue.

But how do you optimize your account to have the biggest impact? We’ve got you covered – here are Four Free Social Media Management Tools that will help you with scheduling, analytics, reporting, hashtag research, organic follower growth, and more. 

Spending hours researching online the best ways to engage with your social media audience can be taxing to say the least. Each platform has different optimization practices, metrics, and ever-changing algorithms that feel like you can never keep up. Where do you start, and is it even worth it? The answer is a resounding YES – but there are ways to approach it without feeling like you’re spinning in circles.

The power of social media marketing cannot be overstated. It gives your brand direct access to speak to your customers in a way that has never existed before. There are brands that leverage this communication in very meaningful ways, and there are others that just add to the noise.

If used correctly, social media marketing can be one of your most powerful marketing tools as a company. Here are the three most important benefits, and why you should start using it for your business.

When designing, there really are no hard and fast rules, so much is situational and based around the context of your design’s purpose. That being said, there are some general guidelines to follow, and choosing the correct font pairing is more important than you think when beginning a project. Just because there is a seemingly never-ending number of great possibilities, doesn’t mean that bad ideas don’t exist.

Having a cohesive brand is only half the battle when it comes to marketing. Creating marketing materials that accurately showcase your brand and messaging are crucial to leaving a lasting impression. If done improperly, some marketing materials can even work against your business by appearing cheap or incorrectly representing your brand and logo.

Your website needs to be more than aesthetically pleasing and fast to navigate. Your domain name will serve as the foundation for your website. This will distinguish your company from other websites. At the same time, your domain will play an integral part in your website’s search engine optimization, otherwise known as SEO. A good domain will increase awareness and click through rate. Make it a priority and do your homework first. Here are some tips to get you started.

Branding is most effective when all of the pieces work together. Your brand should be built on a solid foundation and clearly communicate a message that you’re proud of.

Your brand designer should provide multiple variations for your logo in different shapes and sizes that vary in complexity, so you have options when choosing the perfect logo for your marketing materials! 

Carefully vetting a brand designer before hiring them will save you money, time, and frustration. Make sure you’re asking the right questions and diligently choosing a team that aligns with your values and goals before jumping into the investment a new brand requires. 

Make sure your designs look just as good in print as they do on screen. If you’re a Marketing or design professional, here are a few key printing terms you should know when coordinating printing.

Stock images are a great option when sourcing content. They can be used in nearly every medium – from social media graphics, website content, and more. They are often easy to find. However, beware! It’s important to do your due diligence in making sure the images are being used appropriately (check licensing) and in a way that supports your overall brand message.