AI VISIBILITY SCORE
AI search optimization
for lenders, brokers and law firms.
Draft Creative is a Los Angeles-based marketing agency that gets mortgage brokers, private lenders, law firms and real estate firms named in ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Gemini and Claude. Start with a free AI visibility audit.
Free · personalized PDF report · delivered within 2 business days
FREE REPORT //
Get your free AI Visibility Score.
PDF in two
business days.
Tell us your firm and city. We’ll check which AI assistants recommend you for searches like “best bridge lender in San Francisco”, and who they name instead.
WHY IT MATTERS //
Search has changed.
Most businesses haven’t noticed yet.
People used to Google a category and scroll through ten links. Now they ask an AI assistant and get one answer: a short list of named firms.
For example, ask ChatGPT for “a hard money lender in Los Angeles” and it answers with a handful of firms.
If your firm isn’t one of the names AI recommends, you’re invisible at the moment a borrower or client is choosing.
Read our guide: How mortgage brokers and private lenders get cited by AI search
THE REPORT //
What your AI Visibility Score shows you
Your personalized report shows how your firm appears when clients ask AI assistants for a recommendation, and who gets recommended instead.
Your AI Visibility Score report covers:
Where you show up (and where you don't) — across ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Gemini and Claude for the searches your clients actually make.
Who gets named instead: the competitors AI assistants recommend in your market.
Your search visibility: the searches where your website shows up today, and the ones where it doesn’t.
Where the gaps are: the engines and searches where your firm is missing or outranked.
The report shows where you stand. Closing the gaps is the work we do for clients.
See a sample report
Here’s what you’ll receive: a clear, visual breakdown of your AI visibility, built for your firm and your market.
Sample report (illustrative): Each AI Visibility Score is run on your own firm name, city and industry, not a generic template. Your score is out of 6: one point for each AI assistant that recommends your firm for your main search.
HOW IT WORKS //
How the AI Visibility Score works
Request it. Tell us your firm, website, city and industry. It takes about a minute.
We run the searches. We ask AI assistants the questions your clients ask, and record which firms get named.
You get your PDF. Within two business days, a personalized report showing where you appear and who appears instead.
Talk it through, if you want. Book a call to go through the results or to close the gaps.
BEYOND THE REPORT //
Beyond the report: AI search optimization
Draft Creative provides AI search optimization, also called generative engine optimization (GEO), for mortgage brokers, private lenders, law firms and real estate firms. If your score shows gaps, we close them:
Technical and entity fixes: consistent business details, structured data and crawler access, so AI systems read your firm correctly.
Answer-first content: pages built around the questions your clients ask AI assistants.
Citation building: reviews, directory profiles, rankings and press, the third-party sources AI engines rely on.
Monthly tracking: a check every month of where AI engines name you, and who they name instead.
Engagements are scoped to your firm and markets.
RESULTS //
Results: SEO and AI search content for a commercial real estate brokerage
+26%
website visits, year over year
+30%
unique visitors, year over year
~3×
monthly visits, 2024 to peak in early 2026
For a mid-size commercial real estate brokerage in Southern California, Draft Creative’s SEO and AI search content program.
Read the case study: how we grew a CRE brokerage’s traffic 26% →
WHO THIS IS FOR //
Who this is for
AI engines recommend the firms they can verify, and those are not always the largest in a market. The AI Visibility Score is for firms that should be findable in AI search and aren’t sure they are:
Mortgage brokers
Private and hard money lenders
Real estate firms
Law firms
Why it’s free
Draft Creative offers the AI Visibility Score free because most businesses have never seen this data. You'll get a clear, honest read on exactly where you stand. If you want a team to close the gap and build your presence, that's what we do.
FAQ //
Frequently asked questions
What is an AI Visibility Score?
An AI Visibility Score is a personalized breakdown of how your business appears when people ask AI tools — ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Gemini and Claude — for recommendations in your category. Your score is out of 6: one point for each AI assistant that recommends your firm for your main search. It shows whether AI names you, who it recommends instead, your search visibility and where the gaps are. Closing those gaps is the work Draft Creative does for clients.
How is an AI Visibility Score different from an SEO report?
An AI Visibility Score measures whether AI engines name your business in their answers; a traditional SEO report measures where your website ranks in a list of links. AI answers are a newer channel that standard SEO tools don't capture.
Is the AI Visibility Score really free?
Yes, the AI Visibility Score is free: you get the full PDF report at no cost and with no obligation. If you want help acting on it, we offer that — but the report is yours to use either way.
What do you need to run an AI Visibility Score?
Draft Creative needs your name, work email, company name, website, city and industry.
How long does it take to get the report?
Your AI Visibility Score report arrives as a PDF within two business days of your request. Each report is checked and reviewed by a person on our team.
Which industries does Draft Creative's AI search optimization serve?
Draft Creative works with mortgage brokers, private and hard money lenders, real estate firms and law firms.
Why does AI recommend some businesses and not others?
AI engines weigh signals published across the web — content, reviews, citations, and authority — not just your own website. Businesses that are well-represented across those signals get recommended; those that aren't stay invisible. Your AI Visibility Score shows where your firm stands.
Where is Draft Creative based?
Draft Creative is based in Los Angeles, with offices in New York and Miami. It was founded in 2017 and works with clients across the United States.
How is AI search optimization different from SEO?
SEO helps your pages rank in Google's list of results. AI search optimization helps AI assistants name your business in their answers. The two overlap, since AI engines read the same web, but AI search optimization puts more weight on consistent business information, structured data and what third-party sources say about you.
Can Draft Creative guarantee that ChatGPT will recommend my firm?
Draft Creative cannot guarantee that ChatGPT will recommend your firm, because no agency controls what AI assistants say. Draft Creative improves the signals AI engines use to decide who to name, and measures the change every month.
What happens after I get my AI Visibility Score?
After you get your AI Visibility Score, we'll offer a short call to walk through the results. There's no obligation: if there's a fit, we scope the work to close the gaps; if not, the report is yours to keep.
NEXT STEP //
See where your firm stands in AI search.
Jamie Smith, Sales Director · jamie@draftcreativegroup.com